Crenças éticas dos consumidores sobre o consumo de produtos ilegais no Brasil

Authors

DOI:

https://doi.org/10.26853/Refas_ISSN-2359-182X_v11n01_03

Keywords:

Economia Comportamental, Comportamento ético do consumidor, Crenças do consumidor

Abstract

This study assessed beliefs aon the consumption of illegal products in Brazil. Dishonest consumer behavior has been studied in several countries and this study attests to its contribution by identifying and acting on this research gap in Latin America. The qualitative method and an abductive exploratory approach were adopted. The review and adaptation of  CES was carried out and supported the protocols of semi-structured interviews applied to fifteen participants, potential consumers selected at Shopping 25 de Março and Galeria Pagé, both in the central region of São Paulo city. The results suggest greater tolerance to dishonest acts in the no-harm dimension in relation to the other dimensions, with the main arguments being: availability, price of the illegal product and the low purchasing power of consumers. Consumers blame the government absence for the availability and magnitude of the illegal market in Brazil, they reject stolen products and accept pirated products in the same proportion. However, they argue that they have difficulty in differentiating what exactly is illegal, and do not recognize themselves as responsible for acting to refute dubious products. Regret would not be related to guilt or illegality, but to feeling deceived by the low quality of illegal products. 

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Author Biographies

Angelo Calori Junior, FEA/USP

 

Nuno Manoel Martins Dias Fouto , FEA/USP

Graduação em Engenharia de Aeronáutica pelo Instituto Tecnológico de Aeronáutica, mestrado e doutorado em Administração pela Universidade de São Paulo. Professor da área de economia das organizações do departamento de administração da FEA/USP.

Valter Cavalcanti Lourenço, USP

Doutorando em Administração com ênfase em Marketing pela Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo (FEA/USP). Bacharelado e mestrado também em Administração pela Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo (FEA/USP).

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Published

2024-10-31

How to Cite

Calori Junior, A., Fouto , N. M. M. D., & Lourenço, V. C. (2024). Crenças éticas dos consumidores sobre o consumo de produtos ilegais no Brasil. Refas - Revista Fatec Zona Sul, 11(1), 20–39. https://doi.org/10.26853/Refas_ISSN-2359-182X_v11n01_03

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Gestão Empresarial

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