Empreendedorismo ambiental na empresa Poiato Recicla: uma proposta de manejo ambiental por intermédio do resíduo do cigarro

Fernando Rodrigo de Souza, Gabriel Estevão Nogueira, Roque Ribeiro Junior

Resumo


No Brasil são comercializados legalmente 47 bilhões de cigarros, porém pode chegar a 111 bilhões se considerar os ilegais. A empresa Poiato Recicla e a Universidade de Brasília (UnB), iniciaram a reciclagem de bitucas deste produto recolhidas nos “cigarreiros” instalados em pontos estratégicos como nas entradas dos terminais rodoviários, parques de grande circulação, e similares, fazem parceria com a empresas atuando há mais de uma década, reciclaram cerca de 50 milhões unidades de bitucas de cigarros. Partindo do contexto o presente estudo visa analisar o empreendedorismo ambiental visto ser uma resposta não apenas à economia capitalista, mas atuar, a partir da reciclagem, associando os diferentes interesses ao contexto, como por exemplo, econômico, ambiental e social.


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